Three Decades of Excellence

We are a boutique agency with global reach. Over the course of nearly 30 years in the South Florida market, we have represented a who’s who of clients across a variety of industries and throughout the state. While luxury real estate has comprised a significant component of Apple’s business, we develop and execute PR campaigns for hospitality, architecture and interior design, retail, and professional services accounts. The results are always the same: Apple generates a level of publicity that reinforces your brand message, creates buzz and ultimately benefits your bottom line.

We are more than just publicists. We are strategists. We are forward thinkers. We are team players. Our goal is to expand your horizons through well placed, accurate and powerful press coverage. We also work closely with your stakeholders – whether they are residents of a community in which you are building, leaders of a municipality in which you are expanding, or a specific demographic you are targeting. Apple takes a holistic approach to PR by maintaining relationships with the people that matter to you while simultaneously thrusting you in the media spotlight when you want it, where you need it.

Discover Our Past

Back in 1980, Phyllis Apple, a former reporter for The Charlotte Observer turned socialite, was urged by a friend to turn what she did best—organizing events and cultivating relationships—into a business. And so, with one employee and a typewriter, she launched The Apple Organization from a room in her home. Taking the concept of pounding the pavement literally, Ms. Apple went from showroom to showroom in Miami’s Design District amassing a who’s who of design and retail clients. Apple’s roster grew to include restaurants and hospitality accounts and her operation expanded accordingly. One year later, she moved out of her home and into an office in North Miami Beach.

In 1989, Ms. Apple was given her first opportunity to break into the real estate industry. The Related Group, now the nation’s largest multifamily developer, hired her to represent Mystic Pointe, an enclave of condominiums in the then-burgeoning City of Aventura. Within six weeks, the Apple team had secured five major stories. The legacy had begun.

Follow our Future

While real estate and related industries comprised a significant component of Apple’s client list, we have since diversified and our employees have mastered the art of promoting clients in many different arenas. In fact, dozens of executives at other leading public relations firms across Florida had their career start at Apple. Many longtime employees have since become executives of the firm and are charting a course for future growth. Our senior management team has established a corporate infrastructure to bring the company into the 21st century while still upholding the same boutique firm values and personal attention on which Ms. Apple prides herself.